Free Local GBP Audit Checklist
Not affiliated with Google. No ranking guarantees.
# Free Local GBP Audit Checklist
**GBP Kit** · 1-page lead magnet · pairs with https://gbpkit.pages.dev/
Print it, duplicate it in Notion, or keep it next to the free **Category Gap Checker**. No ranking promises. No API keys. You do the clicks in Google Business Profile.
**Business:** _______________________ · **City:** _______________________ · **Date:** ________
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## 0) Open the free tool (2 min)
- [ ] Open https://gbpkit.pages.dev/ (or `/category-gap/`)
- [ ] Paste your primary + secondary categories
- [ ] Add up to 5 competitors (categories + optional review counts)
- [ ] Save / copy the **missing categories** list for section 1
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## 1) Categories (10–15 min)
- [ ] Primary category matches what customers actually hire you for
- [ ] Every secondary is something you **truly** offer (cut wishful ones)
- [ ] Missing categories from the Gap Checker reviewed → Must-add / Test / Ignore
- [ ] For each Must-add: proof exists on site, menu, or photos (or schedule proof this week)
- [ ] No stuffed / duplicate near-identical categories
**Primary today:** _______________________
**Top 3 Must-add secondaries:** _______________ · _______________ · _______________
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## 2) Reviews (10–20 min)
- [ ] Count reviews + glance at average rating (write both): ______ / ______
- [ ] All unanswered **1–2★** queued (reply same day / next business day when possible)
- [ ] **3★** recovery replies planned where useful
- [ ] Recent detailed **4–5★** thanked (one personal detail each)
- [ ] Note top 3 praise themes: _______________
- [ ] Note top 3 friction themes: _______________
- [ ] No fake reviews, no “5★ for a discount,” no review gating
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## 3) Google Posts (5–10 min)
- [ ] At least **1 post in the last 7 days** (ideal cadence: 2/week)
- [ ] Last post had a real photo or simple honest graphic
- [ ] Offer text matches a **live** offer (or remove the offer line)
- [ ] CTA uses Call / Message / Book on the profile — not a link farm
**Next 2 post ideas:** _______________ · _______________
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## 4) Photos (5 min)
- [ ] Cover + logo still correct
- [ ] ≥1 fresh photo this month (exterior, team, service, product, or interior)
- [ ] Remove blurry / wrong-season / closed-location shots
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## 5) Q&A + messaging (5 min)
- [ ] Public questions answered
- [ ] 1 useful Q&A seeded from real customer questions (honest answer)
- [ ] Message / chat responses aren’t sitting unread (if enabled)
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## 6) NAP glance (5 min)
- [ ] **N**ame consistent on GBP vs website vs door
- [ ] **A**ddress / service area correct
- [ ] **P**hone rings to the right place; **hours** match reality
- [ ] Website link works on mobile
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## Score yourself (honest)
| Area | Healthy? (Y/N) |
|---|---|
| Categories | |
| Reviews / replies | |
| Posts | |
| Photos | |
| Q&A | |
| NAP | |
**3 fixes this week:**
1. _______________________________________________
2. _______________________________________________
3. _______________________________________________
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## Want the full prompt system?
When you’re ready for copy-paste prompts (category audit, review teardown, 12 reply templates, 8-week post calendar, weekly ops checklist):
**Local GBP Prompt Pack — $49**
Gumroad slug: `local-gbp-prompt-pack`
*(URL live after publish — until then, this checklist + gbpkit.pages.dev are free.)*
Fillable tokens in the paid pack: `{BUSINESS}` · `{CITY}` · `{PRIMARY_CATEGORY}` · `{SERVICE}`
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*GBP Kit · Free audit checklist v1 · No Map Pack / earnings guarantees · Anonymous brand*