Free Google Business Profile (GBP) Audit Checklist free
Score your Google Business Profile in about 10 minutes. Start with the interactive Category Gap Checker below — paste your categories and competitors to find missing secondaries, overlap, and a simple review planning target. No signup. No API keys. Nothing leaves your browser.
Not affiliated with Google. No ranking guarantees.
ceil(gap ÷ 3) over ~90 days), not a Google algorithm.
Category Gap Checker — the interactive tool on this page.
You (your business)
Competitors (up to 5)
FAQ
Do you pull categories from Google?
No. You paste what you see on Maps or in your Google Business Profile. GBP Kit never calls Google APIs or scrapes Maps.
Is my business data stored?
No. Everything runs in your browser. Nothing is uploaded or saved on a server.
Will this guarantee map-pack rankings?
No. Category gaps and review planning targets are research aids only. There are no ranking or earnings guarantees.
How should I read “missing” categories?
A missing category appears on at least one competitor’s primary or secondaries (after trim / case-insensitive match) but not on yours. Confirm it fits your real services before requesting it in GBP — irrelevant categories can hurt more than help.
What is a GBP audit?
A Google Business Profile audit is a structured review of your listing’s categories, NAP (name, address, phone), photos, reviews, posts, and related details so you can spot gaps before you edit anything in GBP.
How often should I re-check my GBP?
Many local operators re-check monthly, or after a competitor surge, a service change, or a review spike. This page is a research aid only — not a ranking guarantee.
What does NAP mean?
NAP means Name, Address, and Phone — the core business identity details that should stay consistent across your Google Business Profile and other listings.