NAP Checklist for Google Business Profile
NAP means Name, Address, and Phone — the identity trio Google and customers use to trust your listing. Use this short checklist, then run the full free audit and Category Gap Checker.
Not affiliated with Google. No ranking guarantees.
Hard limits: No Google API · no Maps scrape · no listing edits · no map-pack or earnings claims.
NAP consistency checks
- Business name on GBP matches your storefront / website header (no keyword stuffing)
- Address matches the door customers walk through (suite/unit included when real)
- Phone is a number you answer; same number on site contact page
- No conflicting old addresses or phones still live on the site footer or other listings
- Service-area businesses: address display rules match how you actually operate
- Country / region formatting matches how locals write the address
Open Category Gap Checker Full GBP audit checklist Download PDF
FAQ
What does NAP mean? Name, Address, and Phone — keep them consistent everywhere customers and Google see your business.
Is this a ranking guarantee? No. Consistency helps trust; it does not guarantee Map Pack placement.